Meet Ros Weadman, Brand Communication and Reputation Expert, Speaker, Advisor, Mentor and Author of ‘Enhance your Reputation’
Her clients include countless small businesses and
a multitude of local city councils
Ros Weadman is an award-winning brand communication and reputation expert. She has more than 35 years’ experience in public relations, branding and marketing communications.
Ros combines her professional expertise in strategic communications, psychology and education to empower consultants, businesses and organisations. She helps them to communicate their value, build their profile and enhance their reputation. She’s been a trusted advisor to hundreds of business executives and political leaders.
Ros believes that brands with vision have the power to move humanity forward. That’s why she’s made it her mission to build purpose-driven brands. The kind that people want to work for, buy from and invest in.
Ros’s specialist problem-solving intelligence is strategic brand alignment.
For organisations, this involves aligning corporate culture, communications, customer experience and citizenship so brand consistency across people, marketing channels and customer touchpoints.
For people, this involves building a strong personal brand that aligns purpose, beliefs, values and expertise with brand voice and strategic market positioning.
Ros is a Fellow of the Public Relations Institute of Australia and has won several national and state Institute awards for her campaigns.
Ros’s Strategic Brand Alignment Method™ is a strategic approach to brand communication and reputation management. It aligns the critical organisational dimensions of Culture (think), Communications (say), Customer Experience (do) and Citizenship (give).
When company beliefs, values and a strong sense of purpose are aligned across marketing messages and channels, customer touch points, service delivery and corporate social responsibility activities, the consistency of thoughts, words and actions builds credibility, fosters trust and enhances reputation.
This alignment also creates more cohesive and engaged teams and whole organisations. That’s because the thinking, language and behaviours of employees are based on a shared understanding of vision and values, and desired strategic outcomes. Over time, this consistency improves business results, relationships and reputation.
Ros released a book called Enhance your Reputation.
Your reputation is your most valuable intangible asset. Ros Weadman’s BrandCred MethodTM provides a practical approach to aligning an organisation’s culture (what it thinks), communications (what it says), customer experience (what it does) and citizenship (what it gives). By following this method, you’ll add extraordinary value to your brand and enhance your reputation.
What I love most about Ros is her embodiment of trust. She shows up consistently with her clients and in our community. She epitomises the value of consistency and it’s matched with her humour, warmth, care and sharp eye for strategic communication. And she totally gets connection and the power of it for the future of work.