We are in the centre of
the perfect storm.
According to US Labour Studies, by 2020 50% of the workforce will be self-employed. Along with that, more than 60% of small businesses in Australia are started by women.
In 2015, Futurist Dr Graeme Codrington identified that one of the most in-demand skills through to 2025 is Personal Branding. The ability to self- promote, share your expertise and self-manage is the new version of bullet-proofing your career.
As a result, we have two groups of people who need each other:
- Experts in their industry who need marketing support to market them to grow their practice and stand out from the crowd.
- Marketing and Support staff, especially women and working mums, who have the ability to leverage their expertise to help these experts grow their practices.
This program is designed for Consultants, Experts, Thought Leaders or Freelancers to help them identify the 12 key skills in their practice that will help them double their revenue within 12 months. This is a one day program and includes online resources, tools, and feedback so that you know what to do next.
As a result not only will you have a highly relevant and in-demand set of skills setting you up for the future, you will also
- be able to set yourself apart from others competing for similar roles
- provide a unique value proposition to be able to work with your dream client
Topics covered include:
- Database Management: How to establish, grow and maintain your database to achieve a 40% open rate.
- Tribe Building: Identify the specific metrics needed to ensure your practice not only survives but thrives
- Call Cycles: Create the ideal habits and routines for the greatest impact on your revenue targets
- Email Marketing: Explore the hidden secrets to increasing your open rate in your newsletters and reducing unsubscribes
- Social Media Marketing: Build your confidence in knowing how to run a social media campaign for an expert and why it's so different than other businesses.
- Content Planning: Create a schedule of content that will have the most effective outcome for the expert to grow their practice.
- Webcasts: Identify the most effective way to grow your expert's list online. Perfect for all levels of expert, from startup to seasoned.
- Speaker Marketing: Learn how to market your expert with the most effective collaterals required
- Podcasting: Uncover how to effectively create a powerful podcast and leverage the content your expert creates
- Referral Marketing: Explore how to create word of mouth marketing for your expert and how to keep gaining more
- LinkedIn: Learning how to use one of the most powerful social media tools for business growth. This one is key to moving from an expert to an influencer
- Website Marketing: Knowing what needs to where, how to identify the key metrics for sales from the website is one of the most important marketing activities for your expert.
This Expert to Influencer Masterclass Includes:
-
- Access to the flipped classroom and Expert to Influencer online program (valued at $5000)
- 1 Day/2 Halfdays Virtual Workshop with Jane (valued at $1000)
- Access to the Connect LinkedIn for Lead Generation online program (valued at $500)
- Access to Jane's Private Expert to Influencer Facebook Group (valued at $1000)
- A copy of Expert to Influencer and Connect books (valued at $60)
- Access to monthly webcasts and updates (valued at $6000)
- Access to Influencer Indicator Diagnostic (valued at $80)
Total Value: $13,640
Investment:
$595 +GST for Virtual
After completing this program you will:
- Have access to and undertake the Influencer Indicator, the world's first diagnostic measuring marketing gaps that prevent experts in their industry from growing their practice.
- Have the ability to identify the specific marketing gaps holding you back from business growth.
- Know the activities that need to be undertaken in a clear sequential order and empowers you to take the lead in these tasks.
- Keep track of your own progress.
- Integrate your current software programs into the influencer activities.
Upcoming Expert to Influencer Masterclass Days:
Here's what some have said...
