Are you....
✓ An Expert in your industry who needs marketing support to grow your practice and stand out from the crowd?
✓ Marketing and/or Support staff with the ability to leverage your expertise to help your expert grow their practice?
This program has been designed to provide you with the skills and practical tools to not only be able to help an expert grow their practice but also to help you market yourself to find those who need your support. As a result, not only will you have a highly relevant and in-demand set of skills setting you up for the future, you will also.
- Set yourself apart from others competing for similar roles
- Provide a unique value proposition to be able to work with your dream client
- Become a revenue generator rather than a cost centre for your expert.
Who program is suited for:
✓ Business Coaches who support experts, speaker, trainers, coaches and consultants
✓ Business Managers or Virtual Assistants who support Experts, Consultants, Speakers and Coaches
✓ Marketing Consultants who manage or advise marketing activities for Industry Experts
✓ Copywriters who support experts with blogging, web copy and marketing expertise
✓ Experts in their Industry just getting started or working alongside their Business Manager
Topics covered include:
✓ Database Management: How to establish, grow and maintain your database to achieve a 40% open rate.
✓ Tribe Building: Identify the specific metrics needed to ensure your practice not only survives but thrives
✓ Call Cycles: Create the ideal habits and routines for the greatest impact on your revenue targets
✓ Email Marketing: Explore the hidden secrets to increasing your open rate in your newsletters and reducing unsubscribes
✓ Social Media Marketing: Build your confidence in knowing how to run a social media campaign for an expert and why it's so different than other businesses.
✓ Content Planning: Create a schedule of content that will have the most effective outcome for the expert to grow their practice.
✓ Webcasts: Identify the most effective way to grow your expert's list online. Perfect for all levels of expert, from startup to seasoned.
✓ Speaker Marketing: Learn how to market your expert with the most effective collaterals required
✓ Podcasting: Uncover how to effectively create a powerful podcast and leverage the content your expert creates
✓ Referral Marketing: Explore how to create word of mouth marketing for your expert and how to keep gaining more
✓ LinkedIn: Learning how to use one of the most powerful social media tools for business growth. This one is key to moving from an expert to an influencer
✓ Website Marketing: Knowing what needs to where, how to identify the key metrics for sales from the website is one of the most important marketing activities for your expert.
This Influencer Coach and Business Manager Certification Program Includes:
✓ Access to the Expert to Influencer Introduction online program and certification (valued at $5000)
✓ Access for personal use of the Influencer Indicator Diagnostic (valued at $2500)
✓ Access to the Connect LinkedIn for Lead Generation online program (valued at $500)
✓ Access to Jane's Private Expert to Influencer Community and Practitioner Facebook Groups (valued at $1000)
✓ A copy of Expert to Influencer and Connect books (valued at $60)
✓ A follow-up coaching session with Jane to debrief on client coaching session (valued at $1500)
✓ Access to monthly webcasts and updates (valued at $6000)
✓ 12 months access to premium directory listing for referrals (valued at $99)
✓ 50% off any future face to face E2I workshops
Total Value: $17,000 +
Investment: $3500+GST
Your Facilitator:
Jane Anderson is a Thought Leadership Marketing expert.
With over 20 years’ experience in she has worked with over 100,000 people on building more influence in their businesses and brands.
Her clients include Virgin Australia, Lego, Ikea, Rio Tinto and Origin Energy. She is on faculty in Thought Leaders Business School, mentoring some of Australia’s leading experts in their field.
Jane’s blog was recently voted in the top 10 branding blogs in Australia and in the top 3 branding gurus globally.
She is the host of the iTunes podcast "The Jane Anderson Brand You Show" and has been featured in Business Insider, Sky Business, Sydney Morning Herald and The Age.
Jane has been nominated for the Telstra Business Women’s Awards nine times, and the author of 7 books including her latest “Catalyst Content: Create a World Class Piece of Content in Less than 10 minutes and Leverage it 99 Ways”.
What some have said:
"The best things I got out of Jane's session were practical, simple methods for taking us to the next level and keeping us there.
Having my thought leader in the room has allowed us to work together as a team from a position shared education."
Trinsa Hine
Business Manager to Dr. Richard Hodge
"The best thing I got out of Jane's session was understanding the importance to nurture those that nurture me. My 150 now to add tags to help me support that process to add value to them."
Sally Curtis
Marketing Expert
www.sallyacurtis.biz
"The best thing I got out of Jane's session was the understanding of how to review an Expert's business and adding value through the Lead Generation plan. Also having Jane's generously gifted tools to bring this into effect. The course was highly beneficial and I would recommend to any Business Manager wanting to level up."
Peta Eriksson
Business Manager
"Brilliant day! Tons of fabulous information that will assist me to support Renee in her practice."
Nia McMartin
Business Manager to Renee Giarrusso
"Really insightful to unpack so much and hear from others with similar challenges. Sequence and time are keys to remember!"
Sam Bell
Business Manager
"Great course full of really useful tools for those who want to be seen as more than an expert."
Elizabeth Varley
Business Manager/Relationship Manager
"Enjoyed the ease and honesty of Jane’s workshop. Lots to think about that will help with Michelle’s business, especially LinkedIn."
Rita Page
Virtual Assistant
"Thank you for pulling everything all together and giving some practical solutions and ideas."
Tamsin Ries
Business Manager/Relationship Manager
"I have so been looking forward to this course and as usual, Jane delivered some incredible value for money, practical tools and processes and conversation tailored to my situation. Thank you."
Wendy Dias
Marketing Coach
"So much fantastic content, and new things to implement! Lots and lots of info, but all relevant and easily digestible. Looking forward to getting started on the changes.
In only 2 days you have transformed me to a more confident person. I have created so much content and now hungry for more. Thank you!"
Krystal Rochford
Business Manager
