‘How to Create Pillar Content for Personal Brand Positioning’ was published on 25 November in Forbes Magazine. With 2020 drawing to a close, I’ve been thinking about the highs and lows of this year. Like, everyone, this year had more lows than typical, but it’s also had some incredible moments.
In this article, I talk about how important content marketing is to personal brand positioning. And the most powerful content for positioning is, of course, pillar content.
Pillar content is the content that aligns with what you want to be known for. It’s the content that tells the world your central values. And it’s the most important content for impact and influence.
Read more about it and get some actionable steps and tips on Forbes. Then take a look at how to measure your content marketing performance here.
Love to hear your thoughts on how to create pillar content!