According to Forbes magazine confidence and having a good sense of yourself has an impact for leaders. Whilst male leaders overestimate their abilities, women underestimate them. When leaders struggle with self- confidence, whether they are overconfident or under confident, they lose their ability to inspire, engage and motivate teams. With more than 70% of team members disengaged in their work, organisations simply cannot afford to carry the weight of underperforming teams. Almost half of CXO’s say their leadership pipeline keeps them up at night, so equipping leaders with the foundation of self-awareness and self-confidence is crucial to business and leader’s success.
Jeff Bezos once said that “our personal brand is what people say about us when we’re not in the room” and Tom Peters, who coined the term “personal brand” in 1997 said that “our personal brand is a promise to the marketplace and the world”.
When leaders deliver on that promise, they build connection, trust and influence.
As a creator of leadership development programs in organisations, you’re always trying to find better ways of getting the most out of your leaders, helping them to create a deep authentic sense of themselves, making conscious choices about their identity and how that manifests in creating team engagement. Having leaders who have confidence, conviction and courage means leaders can drive change and teams can adapt by having higher levels of psychological safety, or trust in their leader and team.
Digital footprints as well as the need to create and the need to manage your personal brand are creating lots of questions in the workplace. Through this program, we provide solutions that involve educating you about your leadership personal brand and how to manage your professional presence both online and offline.