According to Forbes magazine confidence and having a good sense of yourself has an impact for leaders. Whilst male leaders overestimate their abilities, women underestimate them. When leaders struggle with self- confidence, whether they are overconfident or under confident, they lose their ability to inspire, engage and motivate teams. With more than 70% of team members disengaged in their work, organisations simply cannot afford to carry the weight of underperforming teams. Almost half of CXO’s say their leadership pipeline keeps them up at night, so equipping leaders with the foundation of self-awareness and self-confidence is crucial to business and leader’s success.
Jeff Bezos once said that “our personal brand is what people say about us when we’re not in the room” and Tom Peters, who coined the term “personal brand” in 1997 said that “our personal brand is a promise to the marketplace and the world”.
When leaders deliver on that promise, they build connection, trust and influence.
As a creator of leadership development programs in organisations, you’re always trying to find better ways of getting the most out of your leaders, helping them to create a deep authentic sense of themselves, making conscious choices about their identity and how that manifests in creating team engagement. Having leaders who have confidence, conviction and courage means leaders can drive change and teams can adapt by having higher levels of psychological safety, or trust in their leader and team.
For those creating leadership programs the challenges are often:
- How to attract and retain great leaders and talent
- How to increase engagement
- Increasing numbers of digitally native and younger leaders
- Leaders are more transparent and visible online
- Equipping leaders to lead people confidently through disruption and change
- Afraid of losing talented people if their personal branding is too visible and professional for recruiters
Digital footprints as well as the need to create and the need to manage your personal brand are creating lots of questions in the workplace. Through this program, we provide solutions that involve educating you about your leadership personal brand and how to manage your professional presence both online and offline.
THIS PROGRAM IS IDEAL FOR:
- Emerging Leaders
- Middle Managers and Leaders
- High Performers and Leaders
- Executive Leaders and Board Members
OUTCOMES OF PERSONAL BRANDING FOR LEADERS:
- Gain greater clarity, insight, self-awareness and their personal identity
- Align and humanise the business and personal brand
- Define the communications strategy for their personal brand
- Define their online presence and build their identity with their LinkedIn Profile
- Identify brand character and how to manage their brand in a crisis or when things go wrong
- Showcase your knowledge to become a trusted advisor in the workplace
THIS WORKSHOP COMES WITH NUMEROUS OPTIONAL INCLUSIONS:
- Pre- workshop assessment and engagement: This includes a short online questionnaire to determine the level of clarity and awareness of your leaders’ personal brand and communication strategy to identify specific gaps to focus on in the workshop. Jane also creates a personalised welcome video to send to participants 1 week prior to increase connection and rapport and maximise the learning experience in the workshop.
- Workshop delivery. Each participant will be actively involved on the day of the workshop. Each learner's experience is unique and valuable to the entire room. Jane adjusts learning activities depending on the level of each learner in the room.
- LinkedIn profile building activity. This allows participants to engage in building their profile
- A copy of Jane’s book “IMPACT: How to build your Personal Brand in the Connection Economy.” This book is a great takeaway for participants and covers many of the key concepts in the workshop. The book is the ideal tool to extend the conversation back to the desk, team and home.
- Full-colour workshop workbook. This contains all workshop slides and an extra guide with 45 tips to help you manage LinkedIn and create and maintain an online and face-to-face “Brand You”.
- Follow-up one-on-one coaching session. This will be conducted via phone or Skype for 30 minutes to answer questions and help participants manage their new profile and build leads.
- Morning Espresso Shot emails for 21 days. Participants will receive a brief morning email with tips to manage your personal leadership brand. These tips are designed to embed your learning from the workshop.
THE PROGRAM SPONSOR RECEIVES:
- An initial report based on insights from the participants
- A pre-workshop discussion
- A copy of all feedback
- A debrief discussion to share insights and reflections
- Final report (if chosen from the options below)
What some have said...
