Are you:

An expert, consultant, coach, speaker, business owner or thought leader in your field? Know you need to create more content and IP but can't seem to find the time?

Wishing you could just go offline and hide for a couple of hours each month to get focused but just can't seem to get around to organising it?

Struggling to create content quickly because you fear it's not good enough and find yourself procrastinating over it?

Tired of feeling guilty that you're not creating enough content and keep telling yourself you'll get to it or have mad rushes at the last minute?

The ability to generate not just content, but meaningful content that is clear, has cut-through and connection with your audience is the future of marketing and business growth. Your ideas and content are the assets you need to build to create a thriving infopreneur practice.

If you need a PASS (a Plan, Accountability, Space and Support) so you can just get it done, you're coming to the right place!

Writing Content

Attend this 2-hour monthly intensive content creation session where you undertake 2x1 hour blocks of time to complete 10 pieces of original content that can easily be repurposed into multiple platforms.

That's 120 pieces of original content per year!

This program is ideal for you if you:

» Are ready to get in and do the work.

» Need bum glue to make yourself get focused and sit down to create each month.

» Have some content created already such as blog, workshops or a book, etc., you now just need to create a lot more and need to remove all distractions!

» Have some ideas but not sure if they're good enough or have no clue where to begin

» Are ready to stop worrying that you haven't created enough content and feel the relief that you have time blocked in your calendar each month to do it.

» Have attended a Content Creation Bootcamp and now want to keep the momentum going!

This program is not ideal if you:

» Want someone else to do it for you.

» Aren't prepared to say no to clients and block 2 hours time in your calendar each month to prioritise and invest in you and your practice.


The content you create may be used for:

Social media



Your next book



How it works:

» Each month will have 2 x 5 x 10 minute pomodoro sessions.The final 10 mins of the first 5 sessions is used for a 10 minute break before beginning the next 5 pomodoro sessions

» Ask as many questions as you need to, we're here to help

» A scoreboard will be kept for each session to help you to stay on track

» Refer to Content Club Facebook Group Events for schedule and zoom links


The session is delivered via Zoom on the second Friday of the month.

Content Club will run at 9.00am in different time zones, so you can choose the session that best suits you:

9.00am - 11.00am
Australian Eastern Standard Time*

11.30am - 1.30pm
Western Australian /

Singapore Standard Time

9.00am - 11.00am
UK Greenwich Mean Time*

9.00am - 11.00am
USA Eastern Standard Time*

9.00am - 11.00am
Australian Eastern Standard Time*

11.30am - 1.30pm
Western Australian /
Singapore Standard Time

9.00am - 11.00am
UK Greenwich Mean Time*

9.00am - 11.00am
USA Eastern Standard Time*

*We adjust times for daylight savings as necessary.

Leveraging and Distributing Content Model

What Content Club includes:
  • 2-hour monthly virtual workshop hosted live by Jane with materials, coaching, feedback, accountability for your content creation (valued at $2000)
  • Measurement of your Influencer Marketing Score when you get started to identify your marketing and lead generation gaps for growth (valued at $80)
  • Content Club Facebook group connecting you with the diverse community of generous Content Creators. Ask questions, get feedback and share insights and join the challenges! (valued at $1000)
  • Content Marketing Planner placing your content on over 40 platforms (valued at $500)
  • 30 min Content Club Coaching session to help you identify the most commercial IP for you to unpack and plan your content for your year ahead (valued at $1000)
  • A pre-ordered copy of Jane's “Catalyst Content" and "Expert to Influencer" books (valued at $60)
  • Lifetime Access to the "Catalyst Content" Online Curriculum (valued at $1000)
  • Lifetime Access to the Expert to Influencer Community for you and your Business Manager, where you connect with the Alumni of experts using the methodology, Facebook Lives every Monday and interviews with experts, connect with E2I Practitioners who can help you if you get stuck (valued at $1000) Lifetime Access to the Expert to Influencer Online Curriculum (valued at $1000) Bonus Access to "Connect" Online course (valued at $500) Book planning, publishing and marketing checklists (valued at $1000)
  • VIP rates to attend Live Content Creation Bootcamps Virtual and Live across Australia and New Zealand

Your Facilitator:
Jane Anderson is a Thought Leadership Marketing expert

With over 20 years’ experience in she has worked with over 100,000 people on building more influence in their businesses and brands.  

Her clients include Virgin Australia, Lego, Ikea, Rio Tinto and Origin Energy. She is on faculty in Thought Leaders Business School, mentoring some of Australia’s leading experts in their field. 

Jane’s blog was recently voted in the top 10 branding blogs in Australia and in the top 3 branding gurus globally. 

She is the host of the iTunes podcast "The Jane Anderson Brand You Show" and has been featured in Business Insider, Sky Business, Sydney Morning Herald and The Age.  

Jane has been nominated for the Telstra Business Women’s Awards nine times, and the author of 7 books including her latest “Catalyst Content: Create a World Class Piece of Content in Less than 10 minutes and Leverage it 99 Ways”.

Jane Anderson

Frequently Asked Questions

What if I can't make one of the dates?

It's up to you to manage your schedule and this is an investment in your practice once per month so I highly recommend you get all the dates in your calendar immediately. If you cannot make the dates allocated it's up to you to block the time elsewhere in that month. You will be held accountable to complete your 10 pieces of content that month still be asked to submit your numbers, so you'll need to find 2 hours somewhere else in your month. It's much easier to do it live whilst you have a PASS (Plan, Accountability, Support and Space) though!

What if I don't know what content to create in those 2 hours, I'm not sure I have enough ideas?

If you haven't attended one of Jane's Content Creation Bootcamps you will undertake the pre-work in the Catalyst Content Curriculum where she teaches the process of unpacking your IP using the pomodoro technique. If you have done the curriculum and are still unsure you can book in for your annual 30 minute discussion with Jane to help you plan what you need to unpack for the year ahead. We find once most people get underway on their first few ideas and they just start flowing!

What if I want to cancel my membership?

Content Club is a 12-month minimum membership. This is because the club is not only a monthly session, but a community and learning environment full of value for you and your practice.

Of course we would hate to see you go, however, we would also hate to see you not get the value from the program too so you can leave after 12 months. If you are experiencing hardship, or you feel you're not getting value from the program, you are welcome to reach out and we will do our best to help you.

What if I have questions or am stuck whilst on the call? I'm not sure if my content is good enough to go to market.

Jane will go on live with you so you can ask any questions, gain feedback and if you're stuck you'll simply be able to message her and she'll answer your question. Equally you can listen to others' questions if you wish or you will be able to mute everyone and just stay focused on completing. You will also have the ability to ask questions outside of the 2 hours in the Facebook Group of course.

What some have said:

Jane’s AWESOME Course was just the boost I needed to work hard and organise my content in a structured way. The disciplined production sessions got the work done as promised.

David Staughton
Award winning Keynote Speaker and Small Business Consultant

Jane has this amazing ability to meet you where you are at. She doesn’t make you feel silly for the questions that you are asking, she doesn’t make you feel bad for the work that you are doing, she just meets you where you are and gives you the permission to just keep doing what you need to be doing.

A judgement free zone and a knack for patience, this woman is a force to be reckoned with (and that’s coming from me!).. Being a Go getter myself, I feel like Jane and I are a match made in heaven (not to get too soppy or anything) and I know that we will continue to work together over the coming years. When you meet “your people” you just know. And I just know.

Thank you Jane for making this journey so much less lonely than it could have been.

Emma McQueen
Executive Coach & Leadership Expert

Extremely valuable to get by content developed into a powerful structure and ready for the year ahead. Jane’s drive for efficiency, space to dedicate and expertise on hand has been brilliant.

Kellie Tomney
Leadership + Career Mentor/Coach | Speaker | Facilitator ► FUTUREPROOFING ORGANISATIONS, LEADERSHIP + CAREERS

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