Jane Anderson Podcast | 3 Generations of Branding with Tracey Mathers
Grandfather Mathers’ love of shoes started as a shoe shine boy in Ipswich Qld. With borrowed money from friends, to open his shoe store in 1923. Mathers shoes was born….
Dad realised early how important branding was for Mathers. This was for logo, image, stock, staff and more. Because of this he also realised that all things cannot be in the one place. Keeping consistency for a brand meant that diversifying across different brands and stores, although owned by the one company allowed for large market share.
The basics being that to keep the Mathers name, a kid’s shoe can’t be sold next to a gentleman’s shoe……
Tracey Mathers took the leap one day to take ownership of a gap that she could see, although still as ‘Tracey Mathers’ studio. To her it was so obvious to maintain the name especially after the family had spent so long nurturing the name.
Self branding Benefits for Tracey:
- Name already known
- Customer experience with stories & histories
- Name means more to people
- Set expectations
Tracey’s Challenges:
- Being thought of as expensive
- Marketing around this
Lessons learnt:
- You make mistakes for growth
- Had the wrong approach about FB & Instagram
- Using social media
- Having someone else do FB page – as when trying to engage with people it needs to be you
What’s Next?
Business mentoring!
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- Listen to it on iTunes
- Listen on your Android
- Download as MP3 by clicking here
Where to Follow Tracey Mathers:
Learn more Tracey Mathers mentoring
Follow Tracey Mathers Shoe Studio
Follow Tracey on Facebook
Tracey on LinkedIn
Jane Anderson works with Thought Leaders, Trusted Advisors, Experts and CEO’s to increase their lead generation and grow their businesses.
Her blog has been awarded in the top 25 branding blogs globally. She is one of 12 LinkedIn Influencer Small Business Advocates in Australia, is the host of the Jane Anderson Brand You Show.
She is the author of 4 books including “EXPERT to INFLUENCER: 12 Key Skills to Attract New Clients, Increase Sales and Leverage your Personal Brand to Become an Industry Leader.
To inquire about Jane’s Women with Influence mentoring program, please email support@jane-anderson.com.au or click here.
