In August 2011 I received a call from a new client who asked me if I could meet with them to discuss a program they were looking at running. I hadn’t met them before so I was well organised and prepared for the meeting. In the past, most of my sales meetings had spent a […]
5 Ways to Position Yourself in Your Market
5 Ways to Position Yourself in Your Market It’s easy to underestimate the work involved in running a business. Cash flow and stock management can all cause sleepless nights, not to mention the need to justify your pricing to customers who are shopping around for the best quote. Competition can also be a headache, especially […]
Can I Test Drive You?
Can I Test Drive You? Last month, I found myself looking for a new car. It was late on a Friday and I was rushing around, trying to find the best deal. I’d done all my online research and ended up at a particular dealer. He sensed I needed to decide on the car quickly, […]
