Over the last few weeks, I’ve spent a lot of time speaking with people around what’s going to happen in 2018, particularly how to leverage social media and branding for business growth. We know businesses are changing. We’re facing massive disruption. The number of resources of time and money is changing businesses dramatically. The impact […]
Your Essence Creates Access: How Experts can Grow their Practice from their Jelly
In 2006, one of the fastest-growing businesses in the weight-loss industry began. It was the Tony Ferguson Weight Loss Program, started by Tony Ferguson himself in his Parramatta store. The night A Current Affair aired a story about how so many people were achieving massive weight-loss goals with his program, he sold out of his […]
Educate to Readiness: How experts can use blogs to educate and engage
In August 2011 I received a call from a new client who asked me if I could meet with them to discuss a program they were looking at running. I hadn’t met them before so I was well organised and prepared for the meeting. In the past, most of my sales meetings had spent a […]
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