Many people don’t realise the importance of a great summary section in your LinkedIn profile. More than any other section, this area, represents you, your business and your brand. It is also the most viewed section on LinkedIn. If you get this area right, you are well on the way to having one of the most viewed profiles on LinkedIn – and attracting more of your target audience.
My clients will call me and say “I hate my job, I don’t like these tasks, I’m being overlooked, I’m not heard or I need more money”. A question I often ask them is “What are you running to as opposed to running from?”
I recently delivered a keynote at a conference with over 800 delegates in attendance. I had submitted my presentation two weeks early as they needed to brand the slides themselves. I had rehearsed and rehearsed and rehearsed. I was completely pumped and looking forward to it.