Why You Need Recommendations and Testimonials on Your LinkedIn Profile I recently worked with a group of sales people on building their Personal Brand as part of their position as thought leaders in their industry. We spent a considerable amount of time talking about testimonials and their value. Like a business we all have something […]
Should I have a LinkedIn Premium account?
Should I have a LinkedIn Premium Account? There is no doubt about it, the strategic use of LinkedIn offers small businesses and entrepreneurs an abundance of benefits. It enables you to engage with and influence your peers, clients and potential customers. Most of us start with a free basic account, yet LinkedIn also offers a […]
LinkedIn Strategy for CEO’s and Organisations
I recently worked with an organisation that was concerned about the LinkedIn profiles of its staff. “All the profiles have been written professionally; we think they’re nice and polished,” the Marketing Manager said. “We even had professional photos taken. The problem is that recruiters are now approaching our team members because their profiles look so […]
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