How Easily Referable are You as an Influencer? Your networks provide you with your most powerful sales source: inbound referrals. About one half of my own business comes from inbound referrals and a recent survey by Marketing Research firm USM, identified that in B2B marketing, an incredible 91% of B2B purchasers use Word of Mouth […]
How You’re Found in The Connection Economy
How You’re Found in The Connection Economy The old ways of selling have changed. It used to be about calling. It used to be about samples and then trying to get meetings with people. Now it’s quite different. Now it’s about leveraging people’s social networks. It’s about engagement, which means connecting with people, and it’s […]
