Leading Female Experts and Personal Brand: Last week Time Magazine shared some of the world’ best known Personal Brands: the profiles of the world’s 100 Most Influential People. Jeff Bezos graces the cover and each person featured is a celebrity or political figure. The article about each person is written by another influencer. For example, Melinda […]
Business Growth for Influencers
Do you ever feel as though you’re doing all the right things, but your business isn’t growing? If so, you’re not alone. I recently worked with a client – an expert in her field – who couldn’t understand why her business was failing to grow. “I’m working really hard,” she said. “I’m doing all the […]
How Easily Referable are You as an Influencer?
How Easily Referable are You as an Influencer? Your networks provide you with your most powerful sales source: inbound referrals. About one half of my own business comes from inbound referrals and a recent survey by Marketing Research firm USM, identified that in B2B marketing, an incredible 91% of B2B purchasers use Word of Mouth […]
