“This book was an enormous help. It was an interesting read that kept my interest the whole time. You really could use it as a clear game plan on developing and building your personal brand. I liked the clear take aways and coaching questions at the end of each chapter and the author’s obvious expertise on the nuances of making your brand achieve the goals you set out.
While I was more interested in building my brand in relation to building my own business, there is also plenty of advice and strategy for people within companies and also for those looking to enter the workforce again with their best foot forward.
Overall a great book that I’ll use as a reference point on my personal branding for some time.”