Content consistency is the key to growing your influence exponentially.
Samantha Leith is an expert with a focus on charisma, confidence and leveraging the power of ‘you’ for your success. But she doesn’t just talk the talk – she shows with action. And she is absolutely committed. In fact, she recently finished 365 days of Facebook Lives. An entire year – with only one day missed (and even that day her daughter filled in for her).
Sam made a decision and she stuck with it – when travelling, through personal and business challenges, through sickness and even during an unprecedented pandemic.
She is an example of the real power of commitment to consistency. Her commitment to show up every day no matter what made a real impact on her own life and on those whose lives she touched.
The Power of Commitment to Content Consistency
One of the biggest challenges you face when you have a practice is the constant juggle between selling, delivering and creating. Leaders are trying to put out fires, drive business and keep their teams and tribes engaged, while continuing to keep creating content consistently on all their platforms. Sometimes it just feels like it’s too much.
But consistency is the key to content that actually creates real engagement and tribe building. Think of it like a bank account with compounding interest. Each time you make a deposit the account grows by more than just the value of that single deposit.
In the same way, creating content consistently is like putting money into an account every day. It increases the value of your brand more than just that single piece of content is worth. Sam is a fantastic example of this.
Seth Godin Example
Seth Godin is another example of this exponential growth. His blogging approach proves that consistency is the key to success. Most people stop writing before they start seeing any true returns from their content. But unlike most forms of marketing, content marketing has a cumulative and compounding return.
Seth says to make the decision once, and then commit. Once you do that you’ll start seeing the returns grow over time.
How to Become Consistent
It’s one thing to understand the need for consistent content creation, it’s another to implement it successfully. But there are some great lessons to be learned from Sam’s example.
Stop trying to be perfect
When it comes to being consistent, we have to stop trying to make our content perfect. Instead, we just have to focus on getting it done. Done is better than perfect… always. If Sam had waited for everything to be perfect, there would have been many, many days that she would have posted nothing at all. And then she would have lost all that cumulative growth and impact.
Delegate when you need to
Yes, you need to create content consistently, but that doesn’t mean it all needs to fall on your shoulders. Delegate where you need to and where you can. If you have a business manager, turn over the day-to-day running of your socials to them. If you need blog content outsource to a great copywriter who can take your ideas and expertise and put them down in writing. Have a VA edit some video posts for you, or create some infographics.
Yes, you need to be creating content, but you don’t need to do it alone. Even Sam outsourced to her daughter when she was unwell.
Focus on things that you’re passionate about.
Your content should focus on the things that you really care about. If you don’t it’ll come across as fake. Writing great content is never easy, but it becomes much easier when you write something that you feel passionate about.
As Marie Forleo says, ‘Success doesn’t come from what you do occasionally, it comes from what you do consistently’. Commitment to consistent content creation is the key to growing your influence exponentially.
Love to hear your thoughts….
Jane Anderson is a strategic communications expert, speaker and the author of seven books including the upcoming Catalyst Content. With over 20 years of experience helping people to communicate confidently, she is obsessed with authentic influence and human connection to drive business growth in a world of disruption and automation. She delivers Content Creation Bootcamps (Virtual and Face to Face), Coaching and Keynotes. To inquire about her working with you or your organisation please contact us here.